What is Social Media Marketing?

Social Media Marketing

Social Media Marketing is a marketing technique by which a business, brand or person uses social media to promote their services and products. Social media marketing is a part of digital marketing.To do social media marketing, a company creates a business account on various social media platforms and then regularly publishes content there. Most of the content on social media is available only in the form of images, videos, audios and infographics.

                                                                 Companies run paid advertisements on social media to reach their audience quickly. Apart from this, companies increase their brand awareness on social media with the help of many different techniques. Social media marketing is a very powerful way to meet your marketing objectives.

Why social media marketing is important?

In today's time, social media marketing is very important for any company or business, let's understand how.You must know how famous social media is, almost every person who has a smartphone definitely uses social media.

                          If we talk about the whole world, about 3.6 billion people use social media, and if we talk about India only, about 400 million people use social media here. People having interest in each and every category are present on social media. On social media, you can reach your product or service to those people who are really interested in your business, as well as people like, comment, share your product, so that you can know that people like your product. Like it or not, and on this basis you can make your product better.Social media marketing is cost effective as compared to traditional marketing, you can reach the right people by spending less money. The companies that have used social media marketing, their business has grown rapidly, and their earnings have also increased.

                             Today most people live online on social media, so social media is the best way to promote your product and service. If you do social media marketing under a right strategy, then you will get very good results in your business. Looking at all these reasons,we can say that social media is very important for everyone in today's time.

Social Media Marketing platforms

Today there are many social media platforms in the market, where you can promote your product and service. Here we have told you about some popular social media platforms, from which you can select the best social media platform for your business.

1. – Facebook

Facebook is the largest social media platform used in the world, where there are 2.85 billion users around the world. Facebook is used by people of almost every category and age, so you can promote any type of product on Facebook.In Facebook, you can promote your business by running free or paid ads. Facebook is one of the most profitable social media platforms.

2. – Instagram

Instagram is also a product of Facebook which you can use for awareness of your business. You can promote your business on Instagram for free with Organic Method or you can run Ad on Instagram through Facebook.If the price of your product is very high, then maybe Instagram may not prove to be so beneficial for you. But Instagram is a very beneficial platform for low priced products.

3. - YouTube

YouTube is a video sharing platform operated by Google. You can create a channel for your business on YouTube and upload videos regularly. Apart from this, you can run advertisements for your business on YouTube through Google.Like Facebook, almost every category of users are present on YouTube, so running paid ad on YouTube gives good results. You can promote any type of product on YouTube.

4. – LinkedIn

LinkedIn is also a very good social media platform, here also you can promote your product by running free and paid advertisements. LinkedIn is a very powerful social media platform for B2B (Business to Business). If you provide any kind of service, you can get more clients by using LinkedIn.

5. – Twitter

Twitter is also a powerful social media platform, which is used by most of the big personalities as well. On Twitter, you can tell people about your product by tweeting it. You can use short description and video in tweet. Along with this, Twitter also gives you the facility to run paid advertisements.

6. – Pinterest

Pinterest is an image sharing website, where you can share the image of your product. Along with the image, you can also publish content in the form of short video. Very good conversions are found on Pinterest. There are 430 million active users on Pinterest. If you do Affiliate Marketing then Pinterest can be a good platform for you.

Apart from these, there are many social media platforms where you can do Social Media Marketing, but these 6 platforms are the most popular and profitable.

How to do social media marketing?

I hope after reading the article till date, you must have understood that what is Social Media Marketing, now know how to do Social Media Marketing?

We have given you the basic process for doing social media marketing below. But keep one thing in mind that to get good results from social media marketing, your product should be good and you should have marketing skills.

1. - Create a Business Profile

First of all, create a professional business page on the relevant social media platform from your business category. To make the business page professional, you should give your business logo, cover image, business website, contact details etc. in all the pages.

2. – Publish Content

After creating a business page on social media, you also have to publish content on that page. By publishing content, your social media page will be well optimized and a good presence will be created on your social media. When you have a good presence on social media, now you can send traffic to your website through your page, that is, you can do social media marketing.

3. - Be Consistency

You keep publishing content regularly, Consistency is the key to success by which you can achieve success in your objectives, you publish content regularly. Do not do this at all that if you are publishing a content today, then after one month, you will not get organic traffic by doing this. So make a right strategy to deliver the content, and publish the content in a schedule.

4. – Play Paid Ads

When we talk about social media marketing, mostly we focus on Paid Campaign more than Organic. Paid campaigns are very important to get success in social media marketing. By running Paid Campaign with the right strategy, you can reach your Targeted Audience quickly and meet your marketing objectives quickly. Almost all social media platforms provide the facility of Paid Advertisement.

5. - Keep Testing

The role of Testing is very important in running Paid Ads in Social Media Marketing, you have to do continuous tests in your Paid Campaign, if one Ad is not giving the right conversion for you, then test it by creating another Ad. Apart from this, you can test by creating different audiences in the same object, and you can stop showing ads to the audience which is not converting. It means to say that to get success in SMM, you also need to do testing.

6. - Research your competitors

You should do research on your competitor that what type of content they are delivering, how many ads they have run in the current time, what is their strategy etc. By analyzing all this, you try to give better content to the audience than your competitor.

7. - Be active on social media

To achieve success in your social media marketing objectives, you have to be active on social media pages, answer your audience's questions, solve their problems, check comments on your posts. If you support your audience, then they will bring more customers for you.

How to learn social media marketing?

You can learn social media marketing both online and offline.

In online, you can learn social media marketing for free by reading blogs or through YouTube videos. But for the certificate you have to pay for the online course.

In offline, you can learn social media marketing by taking admission in any digital marketing institute. Fees are more in offline course.